The Reach On Competitiveness Of Enterprises For Chinese Home Appliance Retail Enterprise

Information technology becomes more developed in the21st century，now theworld is facing industry information changes, The age of the information economybrought a huge impact, Affect the breadth and the depth of the impact is much higherthan the change in the industrial economic times bring to the world. Today, the worldeconomy has moved from the industrial age into the information age, Informationtechnology leading the overall social progress and economic development around theworld. The world’s economic development and social change is increasinglydependent on information resources, technology, and the development of theinformation industry.This article by the leader in the home appliance retailers Suning, Gome’sdevelopment history and the face of the changes made in the informationeconomy. Try to put available for general home appliance retailers implemented aseries of marketing strategies, corporate strategy and development trends, and toenhance the core competitiveness of enterprises. Mainly by five forces model and4Pmarketing theory discusses the integration of the supply chain, the importance ofservice management, marketing strategy, as well as network shop I hope bymanufacturers and retailers win-win, all the strategy to meet consumer demand,improve customer loyalty. Appliance retail businesses to be more competitive.