The Research On Decision Of Private Enterprises To Invest And Operate Tourist Attractions

Since the reform and opening up, China's economy grew rapidly. With the improvement of people's income, the tourism consumption is increasing fast, which is a direct stimulus to the rapid increase in the number of tourist attraction. However, because of many aspects such as the management main body and operating system, the quality of tourist attractions still remains at the level of extensive. The vitality must be enhanced. Meanwhile,after several years of development, private enterprises in China have a considerable size now. Theirs'management and operational efficiency have been greatly improved. At the same time, as the sustainable development characteristics of tourism service, tourism has become the target of their industrial development, which leads to a combination of private enterprises and tourist attraction.Up to now, domestic scholars have had a preliminary study on that the private enterprises invested in tourist attraction. These researches aimed at the feasibility of private enterprises investing and operating tourist attractions.But the fact is that private enterprises have invested and operated tourist attractions, which reveals that our study has lagged behind the actual situation. So the research on how to invest and operate the tourist attractions for the private enterprises is more important and urgent now.The paper consists of four parts.Firstly, this thesis analyzes the situation of research at home and broad and some theoretical basis related.After that, it discusses feasibility that the private enterprises invest and operate tourist attractions and establishes a factors model,ascertained various index weights using the analytic hierarchy process and elaborates the specific patterns and methods of investment. Then it does some researches on the issues that mast pay attention to during the course that the private enterprises invest and operate tourist attractions and proposes some corresponding operational safeguards.In the demonstration part of the practice, through the analysis of the case Nanshan Group, the thesis analyzes the current experience and shortage that private enterprises invest and operate tourist attractions.Besides,it analyzes mutual support between each industry and the chain management features,to play an Inspiration effect on other private enterprises.Finally, the thesis presents the main findings of this study, the shortcomings and defects, as well as vision for the future.This thesis can provide reference and direction for future study.