The Research Of Private Enterprise Capital Operation Strategy

It is more than thirty years since the reform and opening-up policy, private economy had been promoted and develops fast which becomes an important force in national economy, in the meantime, the proportion it accounts in the whole national economy is continually improved. During the process of financial system reform and market system reform, capital operation of private enterprise gradually appear, capital operation have become a significant method for private enterprise improve the whole competitiveness. At present, some private companies realized the failing growing, but some private enterprises fall into dilemma due to the fault of capital run, through analysis its reasons, it all belong the capital operation strategy problems during the capital run process, thus leading to the unbalance between company invest and financing which made the capital chain broken, then result in the business insolvency.This article select this issue to research, connect our economic development situation and private enterprise specific circumstance, This article apply capital operation theory, systematic narrates the contents, manner and code for enterprise capital operation, expound the current situation and obstacles that our private enterprise runs, make cause analysis about the obstacles the private enterprise runs and also put forward relevant capital operation strategies, through analysis the successful experience of company A and defeat lesson of company B, thus demonstrate the effective strategies that suit our private company develops, Do it contributes a lot to the development of private enterprises.Facing the situation that the economy is develop into transformation period from high development period, most private companies tapped into many difficult situations, such as huge capital, cash flow strain and other problems. To solve the problems, the private company must learn to enhance the competence to run capital, transfer the idea that invest only to single area, they must emphasize the strategy and keep balance about the invest and equity trading. Thus in this way can keep the cash run healthy, one important way is to blazing diversify financing channels.