Study Of The Impact Of 2008 International Financial Crisis On And Development Tactics For The Tourism Industry Of Tsingtao

Under the backgrounds of 2008 international financial crisis, the international economy is wounded seriously, the global confidence is baffled greatly, the economic behaviour is pessimistically prudent. And the development environment of tourism industry is restricted, the travel demand has shrunk by a wide margin, the tourism industry development is facing severe challenge, unavoidably the tourism industry of Tsingtao is influenced by a certain degree too. In order to offer some constructive suggestion for Tsingtao tourism industry or even china tourism industry to deal with the international financial crisis effectively and keep sustainable development in long-term, this thesis is to carry on relevant research on the impact of 2008 international financial crisis on and development tactics for Tsingtao tourism industry.Financial crises have aroused the attention from experts and scholars all around the world, but research that merely on the relationship of financial crisis and tourism industry development is relatively less, and mostly stays on the initial analysis of the phenomenon, lacks deep understanding of the essence. The study on the impact of 2008 international financial crisis on and development tactics for the tourism industry of Tsingtao not only can enrich and improve the theoretical research of relevant fields to a certain extent, but also can offer a certain theoretical direction for relevant trades or departments of our country to deal with the financial crisis effectively and obtain sustainable development.Tourism behavior is the result of the interaction of inherent need and outside stimulation. Complying with the need of the development of tourist activity, the tourism industry appeared and develops constantly. According to the interdependence degree of each department and tourist activity, the tourism industry can be divided into the core layer, subsidiary layer and complementary layer. The narrow sense of tourism industry refers to the core layer reflecting the core component of tourism industry, and the broad sense of tourism industry contains those there layers reflecting the whole range of tourism industry in an all-round way. The particularity of tourism industry makes it provide a comprehensive function in social progress and economic development. According to the development and interaction mechanism, the function of tourism industry can be divided into the core layer (key function) and developed layer (derived function). The derived function develops on the basis of the function of the key function. Tourism industry's sensitiveness makes the development of tourism industry extremely easy to be influenced by various factors. Tourism crisis refers to the out-of-balance state that the tourism industry system can't run well under the influence of an emergency. According to the difference of the origin and initiating rout, tourism crisis can be divided into caused tourism crisis and spontaneous tourism crisis or direct tourism crisis and indirect tourism crisis separately. The tourism industry fluctuation caused by 2008 international financial crisis belongs to caused tourism crisis and indirect tourism crisis. The whole course of crisis can be divided into" four periods, two major stages". Dynamic crisis management that combines management by constancy and exception should be implemented in light to the phased characteristic of crisis.The occurrence of 2008 international financial crisis involves causes of different aspects, such as American's overconsuming habits, excessive virtualization of economic development pattern, excessively loose management system of economy and finance, globalization of financial development, break of fund circulation chain, etc.. According to the classified standard of International Monetary Fund (IMF),2008 international finance crisis belongs to the category of banking industry crisis. Compared with the general financial crisis, it is of more complex performance, more profounder influence, more clear rescue attitude, more prompt rescue measure and other characteristics. Regarding the development and evolution rule of previous banking crisis, after the incubation period and outbreak period,2008 international financial crisis will continue to experience diffusion period and recovery period, and its affection will not disappear in the short term.Under 2008 international financial crisis'severe shock, the growth of Tsingtao tourism industry slowed obviously, mainly embodied in three aspects, namely tourism investment, tourism market structure and tourism trades. But it also brought many new opportunities for Tsingtao tourism industry. The particularity of tourism industry makes tourism industry stand in the breach in the international financial crisis, on the other hand, it also makes the tourism industry become one of effective ways to get rid of crisis.Tsingtao tourism industry development should follow these concept and principles, like making dialectical understanding of financial crisis, changing "crisis" into "opportunity" confidently, adjusting measures to specific situations, performing multiple combined interaction, etc., to formulate and implement related development strategy. The government should perform macroscopic guide, provide financial support, industry itself should implement resources integration, optimize industrial structure, and enterprises should strengthen comprehensive competitive strength, adjust the management strategy.