The Research On The Development Of Hotel Industry In Qingdao In The Post-Olympic Era

Qingdao is a beautiful seaside city and its tourism, which is a pillar industry, accounts for 10% of the total GDP. Since entering the 21st century, Qingdao has become the host city for the Sailing Regatta, and successfully held the 2008 Olympic Sailing Regatta. The hotel industry has got rapidly development, both in quantity and quality. The Olympic Games have brought opportunities as well as challenges to Qingdao's tourism industry. Hotel industry is an important component of tourism, so its prospects are of great significance for the development of tourism and urban economy in Qingdao.Driven by the Olympic effect, the star hotels in Qingdao experienced a significant increase in quantity and profits during the years from 2001 to 2007. However, due to some objective factors, the performance of the star hotels decreased considerably in the 2008 Olympic year. In the long run, the numbers of hotels will grow and the competition will become more intense with the rapid economic development. In addition, Qingdao's hotel industry, as a whole, needs to be improved in management and service level. The group-oriented development is relatively slow. The whole industry needs to be further standardized and well-planned. Under the new strategy of "Protection along the Bay, Development around the Bay", the hotel industry will develop faster in the new economic zone. This thesis points out the main problems the hotel industry is faced with in the post-Olympic era:the valley effect of the Olympic Games, excess production capacity, intense competition and the impact of the economic crisis. The development strategies are proposed as follows:to improve the infrastructure service facilities especially in the hotel industry under the guidance of tourism policy; to facilitate the healthy development of the hotel industry by macro-control means; to give full play to the role of intermediary organizations; to strengthen personnel training and mobility mechanisms; to integrate resources and promote group-oriented development; to adjust the competition mechanism and create a relaxing and orderly environment for development; to promote the construction of laws and regulations and standardization; and to promote the diverse development of hotels. This thesis consists of four parts. The first part reviews the development of international and domestic Olympic tourism and hotel industry. The second part carries out comprehensive analysis on the current development, the existing problems and the future development of Qingdao's hotel industry. The third part analysis and studies the influence of the Olympic Sailing Regatta on Qingdao's hotel industry. The last part analysis the impact of the post-Olympics on Qingdao's hotel industry, and the developing strategies of Qingdao's hotel industry in the post-Olympic era.This thesis studies and summarizes the development laws with thorough and comprehensive analysis on the historical and current development of Qingdao's hotel industry. By using useful experience from other countries and regions for reference and combining the situation of Qingdao's social and economic development, the thesis analysis the current and future development of Qingdao's hotel industry and comes up with constructive suggestions on the development of the hotel industry in the post-Olympic era.