Countermeasure Study Of Hefei City's Three Kingdoms' Cultural Tourism Development

As an industry developing with the increase of people's living standard and material, tourism has an obvious advantage in such main issues as easing the unbalance of industry structure, the pressure of unemployment and the sluggishness of demand. In recent years, opportunities have been created by the high-speed development of China's economy and the increasing emphasis on tourism. Boasting rich Three Kingdoms'cultural tourism resource, Hefei City has been exerting a great effort on the development of Three Kingdoms'cultural tourism as put in the Eleventh Five Tourism Developing Planning of Hefei City. However, there are still some problems existing in the development, which are eager to be resolved. Adopting empirical method and taking Hefei City's Three Kingdoms'cultural tourism as a study object, the paper uses the analytical instrument SWOT to analyze the strength, weakness, opportunity and threat in its development, which has a certain practical significance and referential value in promoting the sustainable and leap-forward development of Hefei City's Three Kingdoms'cultural tourism. This paper starts with a general introduction of the research's background and methods, followed by its structure. Based on having worked on numerous materials, chapter two studies Hefei City's regional situation. Chapter three analyzes the current development of Three Kingdoms'cultural tourism in Hefei. Chapter four analyzes Hefei Three Kingdoms'cultural tourism development using the instrument of SWOT. Therefore, the strengths, weaknesses, opportunities and threats of Hefei Three Kingdoms'cultural tourism development are fully analyzed and stated. Chapter five proposes the countermeasures of Hefei Three Kingdoms'cultural tourism sustainable development. The innovation of this paper is as follows: 1. With the method of proof-researching adopted, this paper aims to deal with the analyzed result of models by using the analyzed tool of SWOT, which makes every aspect of the analysis in the matrix model apparent; Meanwhile, some corresponding strategies are put forward thereby.2. This paper proposes to develop a new way of regional tourism integration by fully using of the abundance of Three- Kingdoms'tourism resources in Hefei.