Countermeasure Study Of Hefei City’s Lord Bao’ Cultural Tourism Development

During the 12th Five-Year Plan, China’s tourism witnessed a rapid development with expanded industrial scale,more perfect product system and optimized market order. Tourism has gradually become a new growing point, for the added value of tourism and its related industries weighs 4.33% of GDP. In 2015, China’s domestic tourist arrivals reached 4 billion, being the world’s largest domestic tourist market.China’s inbound tourist arrivals reached 133 million,and outbound tourist arrivals 120 million. The direct employees in tourism were about 28 million, direct and indirect employees about 80 million, being 10.2% of the total employed population.Under this background,all China’s local authorities have put more and more emphasis on the tourism development with actively digging out the local tourist resources and building the city image.Cultural tourism is now the most energetic tourist experience style with its high relevance, wide involves and strong radiation and drive. The course of cultural tourism is in fact the perceiving and experiencing of tourist resources’deep cultural connotation.Hefei,as the capital of Anhui province, has uniquely environmental advantages with relatively concentrated resources. The tourist cultural resources of Lord Bao in Hefei are both rich and of high quality.At present, it comes into being that an original conception of constructing a theme park of Lord Bao culture and related industrial chains.The body includes the ancestral temple,the tomb,the pavilion and the floating villa.The principal line is Lord Bao’s culture. The engine is the development of cultural tourism industry. The method is market-based operation. With these above, Hefei will be constructing an three-dimensional Lord Bao’s cultural tourism ring.Lord Bao culture has a long history in China.Hefei,as the hometown of Lord Bao,should have had a significant demonstration effect in the tourism development.However,the sluggish development of Hefei Lord Bao tourism suggests the underlying problems.For example,most of the tourists are still sightseeing,and little left after the visit.Because the low understanding of Lord Bao spirit has not been improved it lacks attraction to tourists.This results in the low profile and connotation.It has restricted the development of Lord Bao tourism in Hefei,which should be solved immediately.The paper analyzes and studies both current situations of cultural tourism studies at home and abroad and the domestic Lord Bao cultural tourism studies.It lists and states the cultural scenic spots of Lord Bao in Hefei;analyzes the status quo and significance of Lord Bao culture tourism in Hefei.By questionnaire,first-hand data were obtained and with the tool of SWOT analysis, this paper analyzes the weaknesses,strengths, threats and opportunities of Lord Bao tourism development at present.Therefore,it proposes the countermeasures and suggestions for promoting the sustainable development of Lord Bao tourism.In the aspect of theoretical research,it enriches the connotation of Hefei cultural tourism and the system of Lord Bao cultural tourism theoretical studies in China,it also enlarge the range of cultural tourism study depth.In the aspect of practice research,it closely analyzes the deficiencies of Lord Bao cultural tourism at present,and proposes the countermeasures and suggestions for promoting the sustainable development of Lord Bao tourism.It offers reference to Hefei municipal government formulating relevant tourism policies,building the image of the city and promoting the influential power of Lord Bao Park in China. As a result of the changing tourist data and tourist demands both at home and abroad,it may not comprehensive and accurate to rely on the sampling survey.The research and development of Hefei Lord Bao cultural tourism study never reach an end.The paper just make suggestions for the current development and some primary work for further study.In the structure,the paper first analyzes the status quo and significance of cultural tourism development and Lord Bao cultural tourism.By using such methods as questionnaire survey,case analysis,in-depth interview,literature research and SWOT analysis,the paper analyzes the status quo and significance of Hefei Lord Bao cultural tourism development,and proposes the improvements for the current deficiencies.In the end,it proposes the countermeasures of Hefei Lord Bao cultural tourism sustainable development.The innovations of the paper lie in:1.by using SWOT matrix analysis of questionnaire survey results,it explores the significance of developing Lord Bao culture connotation in depth and attracting more tourists with historical allusions;2.proposing to design the tour of Lord Bao hometown and building Hefei city image with Lord Bao.