| Since the reform and opening policy, our marine shipping industry has developed greatly. The marine shipping industry is an important and a special branch of material production and an important influence factor of national economy. A developed marine shipping industry can promote the communication of economy and culture between our country and other countries. Development of shipping industry is significant. As the development of coastal shipping market, the number of shipping enterprise increases fast. The competition among the shipping enterprise becomes more and more fierce. A coastal shipping firm must have a proper development strategy in order to survive from the severe competition environment.This paper shows the background and significance of the research of development strategy of Shenzhen Ocean Shipping Joint Stock Company first. Then we expatiated the basic theory of development strategy of shipping company. At Chapter 3 we analyze the outer environment of the development of Shenzhen Ocean Shipping Joint Stock Company by PEST and Michael Porter's Five Forces Model. At Chapter 4 we forecast the shipping volume of the aim market by using exponential smoothing. And based on the former analysis, we give the strategic target, strategic emphasis and strategic planning of ten years of Shenzhen Ocean Shipping Joint Stock Company at last. |
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