The Analyses Of Operation Status Of Skiing Tourism Market In Zhangjiakou

Content: Skiing is a professional sport, is also a fascination so many lovers of leisure tourism. Snow skiing and tourism resources is to rely on, set to participate, fun, stimulating the body with leisure, fitness, entertainment, sports tourism resort function is one of the world fashion professionals and the general public like a tourist attraction. The industry has been in Europe and North America a century of history, the residents of these areas love skiing. On China, the Chinese tourism Ski tourism is sustained, rapid and healthy development of the background, the since the 20th century, 80 Qi, especially in recent years, in Heilongjiang, Jilin, Liaoning, Hebei, Sichuan, Xinjiang, Beijing, Inner Mongolia, Yunnan and other places, a large number of ski resorts, ski, snow and ice entertainment devices and the accompanying tourist reception facilities have been established, the ski operation and management of enterprises is gradually to a level close to the world ski powers. This shows that China's tourism market has set off a wave ski, ski tourism is becoming a major highlight of China's tourism industry and is a unique and highly promising tourism products.The Zhangjiakou ski tourism began in 1998, created in magpie beam Saibei ski. It can be said Chongli ski tourism and the development of the industry in China started at the same time. In the past 10 years, Zhangjiakou Chongli ski Saibei first sounded the clarion call Chongli ski tourism development, which once led the ski area in North China tourism trend, the current in the "town in Hebei Province after three years" of Hebei will focus on creating "leisure and tourism industry with around Beijing and Tianjin," Zhangjiakou "building Beijing and Hebei, Shanxi and Inner Mongolia regional center," and Chongli "Tourism Li County," "Tourism Li County," implementation of the strategy to further build "to ski around Beijing as the core internationally renowned tourist city, "an excellent strategic context of Zhangjiakou City, ski tourism market has important theoretical and practical significance, I hope to become Zhangjiakou City, skiing and tourism efforts further increase investment, expand opening-up areas, make a big joint venture platform, keep on promoting the upgrading of the tourism industry, improve the new economic growth point.Theoretically guided by sports industry, sports economic, sociology and tourism, the article mainly deals with the analysis and proof about the current situation of Shenyang's skiing tourism market by means of document collecting, questionnaire, expert interviewing and mathematical statistics, aiming to discover the questions, then proposed the correlation countermeasure for the purpose of providing the certain theory basis and references for the related management department and for Shenyang skiing tourism market further development .After investigation and study, the conclusions as follows:Consumers: The male proportion of Shenyang skis tourism is higher than the female;the two main participant's group are18 to 25 years old and 26 to 35 years old people.The majority participants groups of Shenyang ski tourism are the medium income and the high income group.The main participants are the business management personnel, the institution personnel, the student, the official in the ski tourism; the major school records of participants are the undergraduate course and above, next are the faculty and the high school.Shenyang ski tourism consumer to ski the frequency to present more than two, among the few characteristics. This kind of characteristic has formed two groups, one is the primary ski and the other is the ski fan.Recreation, relaxation, improving physical health and alleviating the pressure are the first three purposes for people's participation in skiing tourism.The first 3 distinctions having the ski equipment are: the business management personnel, the service organization personnel, the individual operate privately boss.Skiing tourism consumer participates in the ski mainly to have three kinds of forms: with friends, the family members and the unit.Shenyang ski tourism consumer to withstand the ski admission ticket price is within 100 Yuan/2 hours.According to investigation, including 83.3% people to think the market"already a scale", some 8.3% people think"is not clear"; Some 50.0% people think this local ski tourism resources compares with other areas"has the certain superiority", some 10.4% people think"extremely has the superiority", some 31.3% people think"could not talk clearly". 52.1%people think the market development has much potential; General accounts for 43.8%; No only accounts for 4.2%.37.5% people think the Shenyang government pays more attentions to the ski tourism market development; 47.9% people think the degree to be ordinary; 14.6% people think the local government does not pay any.The first three questions which Shenyang ski consumers pay attentions are the snow field security measure, the snow field environment, the snow field price; the main factors affect the market development are the propaganda dynamics, the degree taken by the government, the cultural environment.The questions of market development are as follows: The ski tourism market management is not standard; The high quality ski tourism management managerial talent is deficient; To current domestic and foreign skis tourism market steep competition understanding insufficiency; Propaganda dynamics is insufficient, ski sports tourism well-known is not high; Snowfield scale small, the function is unitary, the synthesis servicing facility is imperfect; The management idea is backward.