Study On Rural Tourism Development In Zhangjiakou City Based On Industry Integration

With the rapid development of ecological civilization construction and industrial restructuring,rural tourism,an important way to achieve rural development and urban civilization,meeting the requirement of the scientific development.However,due to the lack of experience and the features of high subjectivity and strong regional,the development of rural tourism has been tortuous.This paper selects Zhangjiakou of Hebei Province,a tourism construction demonstration area in the whole region as the research object,by analyzing the status quo of rural tourism in Zhangjiakou and combining the theory of industrial integration,using the grey relative analysis method to measure the degree of integration of rural tourism and industry in Zhangjiakou,then analyzes the impacts on its development.Factors,explore how to achieve coordinated development and propose feasibility.This thesis firstly expounds the background and research significance of the rural tourism.It focuses on the analysis of the literature on rural tourism research at domestic and abroad,and defines the research objectives,research methods and technical routes.After that we further defined concepts and related theories related to this study.Then it analyzes the development of rural tourism in Zhangjiakou in detail,including development status,integration forms,and market analysis.The core of this paper is the analysis of the integration of rural tourism in Zhangjiakou,and analyzes the constraints and advantages of rural tourism development in Zhangjiakou under the background of industrial integration.Finally,the development path of rural tourism in Zhangjiakou is given in the perspective of industrial integration.We found that rural tourism in Zhangjiakou has entered a period of rapid development.At present,rural tourism in Zhangjiakou has a good degree of integration with the agriculture,the industry,and the tertiary industry.The fusion coefficient is between 6.9 and 7.2,and it is rising.Among the influencing factors in the development of rural tourism in Zhangjiakou,the current policy has the largest impact factors,but in the rapid development stage,the market will become the dominant factor.Although Zhangjiakou rural tourism has made some achievements,the problems are still prominent,and only through the full deployment of the market.The rational utilization of external resources,as well as the integration of science and technology,and seizing the opportunities,can make breakthroughs in rural tourism of Zhangjiakou.