The YINHE Science And Technology Value Marketing Mode Studies

In the current information thus fast ages, compete in the business enterprise of in the process, now what business enterprise needs is to have keep on sex profit ability and system promote ability, because only have so just can at vehemence of the market compete in continuously outstrip a rival; In this volatile ages, the indetermination became our business enterprise existence of pressure, the business enterprise has to face to change more marketing mode and change by the environment of orientation inner part and exterior; Under this kind of environment how can business enterprise and large marketing personnel face to reach agreement definitely? he business enterprise can find out with constant should ten thousand change of development mode? Business enterprise should with how marketing mode to train the for life customer of oneself?.This text makes use of a marketing theory, with be worth of a marketing is lord line, mold from the market strategy, marketing principle and brand, marketing technique, communicate a dissemination and outlet management, service marketing and sale to promote, customer the many levels such as value and satisfaction etc. fix attention on and elaborate the business enterprise more perfectly and take value as slightly, the marketing square of direction highlighted guestThe door grows up my growth this kind of value chain deliver the way of marketing. Study YINHE science and technology value marketing mode, among them again with business enterprise how effectively carry out to be worth of a marketing for point, explain thus the competitive advantage of business enterprise is the value that guest creates and train customer's loyalty and deliver higher customer's value and satisfaction.The thesis introduction studies YINHE science and technology lord business duty and organize the structure, the development strategy, human resource and marketing management present condition and the development condition and characteristics of domestic, outside the same kind business enterprise and combines local and internal environment first, marketing in the development condition, market of the external environment market develops trend, profession of characteristics; Usage today 4 P the thinking analyzed a method with develop from the 4 C of the buyer standpoint to analytical business enterprise value the marketing mode turned into process, then made use of to sell to combine to analyze the business enterprise completely is how carry on value and discover, be worth of sieving, be worth of a creation, be worth of a dissemination, be worth of sale and value promoting, to deliver the process of value chain marketing, thus and finally certain of business enterprise marketing mode development counter plan and suggestion. This text as to it's he the business enterprise development also has the strongest reference value and realistic meaning.