| In the changeable market environment, only a few enterprises have a long life spans, majority enterprises'have several decades or even shorter average life. According to this phenomenon, In order to find out the secret of enterprise lifecycle and the key of long living enterprise, Management professors have done a lot of work and proposed numerous explanations. One of the most popular explanation to research enterprises life span is the one that in the view of the biology. It regards enterprises as life body. Make attempt to explain the DNA of enterprise research to explain enterprise life span issues.This text uses the management principle and methodology of biology and enterprise to research enterprises'life span. The author develops the corporate DNA model and analyses the components of the structure, function, and internal relations. Then the author proposes the path of prolong life and the countermeasures to the healthy development.Firstly, the author proposes the corporate DNA model that constitute with complementary double and four kinds of genes. Double lines are Operate and Management. Genes are Management philosophy, Operational mechanism, Core technology, Entrepreneurship.Secondly, the author researches the characteristics of DNA in the angle of the integrity of the elements, divides corporate DNA into integrated DNA and lacked DNA, describes function Characteristics and affection to enterprise, demonstrates the organic combination of the enterprise DNA elements.Thirdly, on the basis of corporate DNA model, the author studies the affection of elements of it. The author proposes the path of enterprises' life combining with the Enterprise life cycle theory. Under the function of corporate DNA, the authors analyze explicit performance and function at the stage of enterprise growth, mature and transformation.Finally, the test combines with elements and function of corporate DNA model. Put forward the countermeasures to promote the healthy development of the enterprise. |
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