Study On Long-lived Enterprises From The Visual Angle Of Corporate Gene

Some enterprises can develop soundly and continually while others cease to exist. Some enterprises can adapt to changing environment while others are at a loss. Few enterprises last long while most are short-lived with a decade lifetime or even shorter. What is the reason? In order to open the black box of those long-lived enterprises and find the key behind, by drawing inspiration from the principle of biologic gene, this essay uses the bionic method of enterprise to simulate the action mechanism of biologic gene and introduces the concept of corporate gene. The author uses this concept as the basic unit to search for the mechanism and means of realizing long life of enterprises.Firstly, the author resorts to the methods of documentary, reading and organizing the study materials about corporate gene and long-lived enterprises home and abroad. On this basis, the author constructs a new model of corporate gene and clarifies the composition of such gene. The author also categorizes the gene into three groups: sound gene, general gene and defect gene. By using comparison analysis, the author compares the corporate gene to the biologic gene and illustrates their differences. Secondly, on the basis of biologic gene theory in terms of management and biology, the author uses the bionic method of enterprise to the three functions and action mechanism of inheritance, variation and recombination of biologic gene to build a development framework of long-lived enterprises, in which corporate gene is the basic unit. The essay tries to find the action mechanism of corporate gene. The author thinks that the key for survival and development is the inheritance of gene, the key for maturation is the variation and the key for regeneration is recombination. The author also points out the genetic way to realize long life of enterprises, i.e. inheriting sound genes, optimizing general genes and improving defect genes. Finally, the author uses the long-lived enterprise IBM as an example to analyze its gene, which can be regarded as evidence to the above build framework of long-lived enterprises in terms of corporate gene and a proof to the genetic way of realizing long life of enterprises.