Research On The Developing Strategies Of Heilongjiang Airport Group

With the booming of economic development in Heilongjiang province, the airport's handling capacity of passengers rises at a blazing speed in Heilongjiang province. Since Heilongjiang airport group is facing new opportunities and challenges. It is very important for it to decide on the development direction and to keep healthy sustainable development. The enterprise should make its long term development strategy based on the inner and outside environment.The dissertation focus on the strategic goals making and long-term development strategy based on the enterprises strategy theories and the analysis of the development environment.Firstly the dissertation analyze the development prospect and development environment of Heilongjiang airport group. It studys the Heilongjiang airport group's development environment, development opportunities, competitive threats, strengths and weaknesses with SWOT analysis and econometric models and forecasts the handling capacity of passengers of Heilongjiang airport group for enterprise development strategy basis.The domestic and international strategic positioning of the enterprises are discussed with the development environment of Heilongjiang airport group analyzed and the overall goal is designed , The development of layout and step of the main line and branch line is designed, and the main non-aviation business of strategic adjustment is put forward through the main business of the existing non-flight analysis.For the proposed strategic positioning, the strategic programming is studied. Three aspects related with the strategic programming of development are discussed including the organizational structure, airline network programming and transportation force adjusting, it provides possibility for the enterprise to realize its strategic goal.For the proposed strategic positioning, the strategic implementation is studied. Two aspects related with the strategic implementation of tactics are discussed including the fetching in new bases airline company and the adjustment of non-airline operations, it provides guaranty for the enterprise to realize its strategic goal.