Brand Strategy-based Development, Tactics Studies The In The Homeland Civil Aviation Job

Accompany Olympic Games turning point as well as our country economy increases by at full speed, in the homeland civil aviation job seize the right moment but get up, the vigorous lease of life has appeared under the market economy spurring on. But, in the homeland, the civil aviation job falls behind being confronted with management system but, service quality remains to be improved , strategy plan mixes up to wait for problem; Navigate competition at the same time, being confronted with the outside abroad entering austerity encamping in an in the homeland civil aviation job, that in the homeland civil aviation enterprise merger restructuring voice is in addition ceaseless , every important airways fixes position in the person , the camp pin , the brand, serve to wait for aspect to differ from one another, lead to the in the homeland civil aviation job developing trend change happened, the new competition pattern takes form gradually.The visual angle being to sell a personnel from a camp analyses the main body of a book with the tactics discussing the in the homeland civil aviation job , take that the country navigates a brand getting the upper hand improving whose core competition as example and, is tied in wedlock the theory managing and competing for strategy, a few airways choosing in the homeland carry out comparison, tactics and the effect getting wielding demonstration method development of the strategy having expounded and proven the country navigating owing to the brand, the current situation having analysed the in the homeland civil aviation job and a few fixing position, there existing in aspect such as strategy choice , brand plan in target market problem, come to a conclusion finally: The civil aviation job must manage owing to that brand strategy carrying out the FOAK and exploration developing tactics , strengthening aviation safety in the homeland , protect the Rights and Interests of consumers conscientiously; Reinforce exchanges and cooperation with other countries, the ability being that civil aviation job lifting competes to the outside creates condition; Further deepen estate integrates , improves civil aviation enterprise core competition.