| Textile industry plays an important part in the economy of China, which is the largest country of consumption and production of clothing. The gross output of textile in the year of 2008 took up about 20% of the national gross output that year, and has been No.1 industry for five years in a row in gaining favorable balance among exported goods to earn foreign currency. Textile industry thus has made great contributions to China's economy. Nowadays, China has become the largest production and processing base for textile in the world. One third of clothes in the world are made in China. Meanwhile, as textile production is a labor intensive industry, it contributes a lot to the employment of China's large labor force. At the same time, as clothing is a living necessity, it is an important issue to meet the needs of clothing for a large population of over one billion. Therefore, the development of textile industry plays an important part in the China's national interest and people's livelihood.Puning City is a nation-famous production base for textile industry, and has enjoyed a long history of textile development. However, while textile industry is developing very rapidly in neighboring areas in recent years, Puning City, where textile industry plays an important part in local economy, has not kept the pace but slowed down its development. This has directly led to the sharp decrease in government revenue of Puning City, and affected the development of the city construction, public welfare, education and culture.The author has done a lot of research and obtained large quantities of first hand materials on issues such as market environment, production and operation, product market, brand competition, import and export of textile, investment environment and sustainable development, in the perspective of the development of Puning City's textile industry. Based upon these materials, the author has carried out systematical analysis and investigation with qualitative and quantitative methods, concluded the limiting factors such as low efficiency of government policies, poor environment for textile development, low industry concentration ratio, low production technology, serious product homogenization, light brand awareness, and put forward measures to promote sustainable development of Puning City's textile industry, in hopes that they can provide full and reliable decision proof for Puning City in formulating and carrying out economic policies, for textile industries in formulating development strategies, making investment decisions and operation and management.This thesis consists of six chapters. Chapter One is Introduction, including investigation background, purpose and Literature Review; investigation methods and main content. Chapter Two is Research Plan Design, listing normal procedures for the design of investigation plan, and specific main points of design based on the investigation of Puning City's textile market. Chapter Three is Basic Market Information of Puning City's Textile Industry. According to the survey made in Chapter Two, the investigation mainly collects relevant information and data of resources and production status from all aspects involved in textile market of Puning City. It also lists relevant basic information of Puning City's textile market. Chapter Four is SWOT Analysis on Puning City's Textile Market on the basis of SWOT Theory. Chapter Five is Developmental Thinking and Measures for Puning City's Textile Market, putting forward the way of thinking, orientation, main goals of development and measures for Puning City's textile market. Chapter Six is Conclusion, summing up the main points of this thesis. |
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