| This year, people life habit and nature environmental changd,the single dietary structure,the accelerating pace of life,working pressure increases along with the societal develop,the various causes of human nutrition elements imbalance,cause serious imbalance body's immune system,especially teenagers,from the state and public attention.While with the development of social economy and people's cognition of health theory,global and domestic market demand is the functional nutritional products sustained and rapid growth.Now,global special nutritional products to more than eight percent a year growth rate,by 2010 will close to 20 billion dollars,but experts predict that by 2010, China will achieve nutritional food turnover of 800-1000 billion yuan, including clinical enteral nutrition products as special nutritional food in an important market demand, which will also rising.Although most of the industry insiders hold an optimistic attitude, but economic conditions, consumer spending on health care consciousness, consumer confidence level of advertising, the influence of factors such as the special foods in domestic especially undeveloped areas of sales is still not very ideal.Based on this understanding, the underdeveloped in jiangxi province, and puts forward the market for template 999 clinical enteral nutrition products marketing strategy in jiangxi.Based on the advantages and disadvantages of internal analysis, the market opportunities and threats from analysis of jiangxi province, will gradually establish goals, market subdivision market, products in the market to make positioning.999 clinical enteral nutrition products in jiangxi marketing is divided into three steps, product, product growth period of maturity, and products in different stages will use different marketing mix, direct marketing, and customer value of the basic theory of marketing, and finally formed a system of instruction practice promotion strategy. |
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