The Research On Differentiation Strategy Of XX Clinical Nutrition Pharmaceutical Company

Medicine and health is closely related to everyone’s daily life and it is significantly important to economic development and social stability. Since the reform and opening up in three decades ago, Chinese economy has an impressive development and people’s daily life has also been improved increasingly. We begin pay more attention to healthy nutrition and nutritional therapy than traditional medical treatment, which brings further requirements to medicine and health industry as well as creates larger market demand for clinical nutrition industry. Established more than 30 years, XX clinical nutrition pharmaceutical company is one of the most outstanding companies in clinical nutrition industry and has a certain influence. While embracing the opportunity of development, XX clinical nutrition company also encountered sever challenges. There are more and more pharmaceutical companies engaged in clinical nutrition business, causing fiercely competition. Therefore, XX clinical nutrition pharmaceutical company need make a differentiation strategy for market competition. Bravely face the challenge and seize the opportunity of development. Adjust competitive strategy on time, keep improve business management and innovate in capacity of technics and production.On the base of research on differentiation strategy and analysis of influence factors of XX clinical nutrition pharmaceutical company, this thesis tries to give XX clinical nutrition company some suggestions of differentiation strategy, including differentiation of brand, product, price, place and promotion. And also discuss about principle, approach and method of applying differentiation strategy. Wish the research could provide reference for XX clinical nutrition pharmaceutical company to get effective competitive advantage and long-term stable development.