Study On Communication Of Jiujiang's Tourism Image

Jiujiang has two world-class high-quality tourist resources (Lushan, Poyang Lake), but compared with the surrounding areas of similar tourism resources, Jiujiang's tourism development is relatively lagging behind. Jiujiang municipal government attaches great importance to the development of the tourism industry, and gives top priority to tourism as the city's new economic growth point and the development of pillar industries. With the further development of reform and opening and the establishment of the "Rise of Central China" strategy, people come to realize that the image communication is an important means to make Jiujiang a true tourist destination. Jiujiang's tourism image transmission can be more prominent by the combination of historical and cultural contents. More and more people will get to know and enjoy the beautiful landscapes of Jiujiang. Therefore, to establish a good image of Jiujiang and enhance the influence of Jiujiang, Jiujiang's tourism image must be integrated through a variety of media, public relations, advertising and other means, which can maximize Jiujiang's history and culture. By scientifically and rationally shaping and transmitting its tourist image, Jiujiang's overall economic development goals can be better achieved. At present, the tourism image of Jiujiang mainly involves the transmission of advertising, interpersonal communication, network communication and so on.This paper discusses the basic theory on tourism image and analyzes problems at present. And the strategies for promoting the tourist image of Jiujiang have been put forward. From the basic principle of communication, the ingredients of the tourism destination image are the image of tourist communicator (source), tourism image of the recipient (letter places), travel image (information) and the media. The main body for communication of tourist image of Jiujiang is the government and the urban leaders, designers as well as the entire city dwellers. Therefore the tourists and potential tourists can reap the benefits from them. Jiujiang tourism image transmission should emphasize the depth of the history and culture, focusing on shaping major travel brands and strengthening the concept of human injection. The strategies for the communication of tourism image of Jiujiang mainly rely on advertising, public relations, new media, interpersonal communication, television, and some major festival events.