The Tactic Research Of CRM Of SH Overseas Education Co., Ltd

Along with the development of economy and unceasing renewal of information technology in our country, the industry of Overseas Education Agencies is facing a fill opportunity and the challenge marketing competition new times, such as the sales model to be unitary, product homogenization seriously, vicious price competition and so on.. More and more overseas education agencies start to look for new ways to enhance the core competitiveness of enterprises. Customer Relationship Management in this innovative marketing model that can help companies improve customer profitability and customer satisfaction, reduce operating costs and improve profitability.First of all, this thesis explained the basic theory of CRM and the application conditions of domestic and overseas, analyzed the competitive characteristics, environment of market, industry condition, introduced fundamentals of SH Overseas Education Co., Ltd, analyzed the CRM status and the reasons of implement Customer Relationship Management; Analyzed the marketing strategy of Customer Relationship Management of SH Overseas Education Co., Ltd combining relationship marketing and customer value theory. Then, the thesis described the executive safeguard system based on customer relationship management value chain model, expected can provides some reference for how to put into practice CRM effectively to whole Study abroad industry.