A Study On The Development Strategy Of MAO TAI TOWN

"Golden triangle" preclusive of Chinese liquor has been open. Mao Tai Town, China's earliest Mao Tai-flavor liquor, which was originated and kissed by wine", "the land of god is facing unprecedented historical opportunity and challenge. As China's first wine town, as one of the important triangle, Mao Tai Town should take what kind of attitude to meet the challenge, in developing and challenging themselves. In the new historical conditions, the Chinese liquor industry in the transformation of the development and changes Mao Tai Town should not only stay in previous tactics or marketing thinking level, but should stand in the strategic perspective on higher again understanding and planning Mao Tai Town liquor industry current and future development, The development of an enterprise is Mao Tai Town in development, but as a whole in the struggle, the strategy of industrial cluster development by means Mao Tai Town bound to create small liquor enterprises, Mao Tai Town brand advantage and core competitiveness. This paper firstly economic theory of the town, the paper analyses the domain economy in China's economic development, and the importance of Mao Tai Town liquor industry external macro environment and internal environment were analyzed. Finally, through commercial mode theory put forward the development strategy Mao Tai Town, capital of industrial cluster development strategy, the three main, hope to the results through to other areas in China's regional economic development and industrial cluster development.