Mechanical Building Concentrated Leasing Operation Research

Construction enterprises in complete construction task, and promote enterprise's social benefits and economic benefits, how to improve enterprise equipment management, good mechanical equipment in the construction of the function and efficiency, make it to create more value, is the enterprise management is very important aspects of equipment, the centralized management and resources in the form of a leasing company adopts the mode is more and more. How to develop business, such a leasing company can escape from the planned economy construction enterprises in market economy, the mode of operation can be independent economic entity is studied in this paper, so this kind leasing company operating development mode must get attention.As a large construction company under moderate scale architectural equipment leasing company, it must identify the competitive environment and make the effective operation of development mode, can be in the fierce competition in the market for survival and development, out of their own market development road. Based on the enterprise strategic management theory and method, combining the construction equipment leasing company with its own characteristics, in ningbo construction equipment leasing company operates select and implement studied. Introduction to the theory in enterprise development strategy, this paper use after Michael porter and PEST analysis model of five factors of ningbo construction equipment leasing company macro environment, industrial environment, competitive situation and group company background analysis and evaluation, construction machinery, leasing market potential is tremendous, future development prospect, congenital advantage but group company background and internal benefit competition. Ningbo construction equipment leasing company is facing opportunities and threats. At the same time, expounds the construction enterprise equipment management theory, analyses the internal environment for enterprises, ningbo construction equipment leasing branch ability and resources are abundant, but business and development ability still needs to be developed. Secondly, with SWOT matrix method and quantitative planning QSPM, For Ningbo construction equipment leasing company's overall development direction and competition means to undertake choosing, and puts forward "ascension construction equipment for scientific and technological content of construction project, the leader do mechanical equipment leasing experts" enterprise development direction. Finally, this article puts forward the operation of implementing measures. Hope ningbo construction equipment leasing company through professional service and difference operation ways, out of the implementation of the construction project is attached to the awkward position in the market competition, to develop.