Research On The Core Competence Of Construction Machinery Leasing Enterprises In China

Since the reform and opening up, the riseing city infrastructure heat our country urbanization, large steel structure building, coal out of environmental transformation, tons of cement clinker factory emergence, the construction machinery leasing industry in China has developed rapidly; the90’s of the twentieth Century restructuring state-owned enterprises, Large number of small and medium engineering machinery leasing enterprises developed in China. The progress of science and technology can shorten the construction machinery equipment R&D and production cycle, large-scale construction machinery manufacturing enterprises focus on from production to upgrade R&D, less directly engaged in leasing business. Compared with the construction machinery leasing industry mature abroad,Construction machinery leasing enterprises in China started late, enterprise diversity, number, weak strength, can provide a single backward equipment and services Co., unable to meet the growing needs of the market. At the same time, construction machinery leasing industry in China is lack of the legal system for protecting legitimate rights in enterprises long-term, serious local protectionism, government bull management chaos, the lack of fiscal and taxation policies to support its development; and the financing channel is narrow, lack of self-discipline system and standardize the system of effective within the industry, has not formed the unified leadership and organization of Industry Association, the industry as a whole credit system deficiencies, rental cost recovery difficult. The leasing of construction machinery enterprises in our country mostly belongs to the small and medium enterprises, scattered all over the business, the industry scale enterprises lack of influential, lack of core competitiveness in general, the imperfection of corporate governance lack of internal control ability and scientific management tools,lack of personnel, capital operation ability, rely mainly on the price war is disorderly competition.Along with the progress and development of our national economy, construction machinery leasing industry in China occupies the position of play a decisive role in the whole national economy, as the construction machinery leasing enterprises supporting technology and services are also increasingly attracted national attention. The global market environment, China’s construction machinery leasing industry competition will be more intense, how to enhance the core competitiveness of China’s construction machinery leasing companies, in the increasingly fierce competition in the market scientific analysis of their own resources to seize the opportunities to explore the survival and development of the road is very important. In this paper, starting with the theoretical study on the concept of construction machinery leasing and the core competitiveness of enterprises and experts at China and abroad, then analysis the current situation of the development of construction machinery leasing enterprises in China, the existing problems obstacles to development of engineering machinery in China, from the macro and micro aspects and put forward the strategy choice and thoughts of cultivating and promoting the core competitive leasing of construction machinery enterprises in China. Finally, in the conclusion of the empirical analysis as the basis, to practical problems encountered in engineering machinery leasing enterprises in China, improve the core competitiveness of enterprises.