Competition Strategy Research Of Dezhou Construction Bank

In recent years, with economic development and the deepening of financial sector reform, China's banking industry experienced a dramatic and profound changes. After joining WTO, the banking competition is heating up. Texas Construction Bank after nearly 10 years of rapid development in the local market, although the share accounted for a higher, but also faces enormous challenges. How to maintain a sustainable competitive advantage in the competition has become the Construction Bank of Texas, the future market development need to be resolved an important issue.This article is a basic Texas Construction Bank of competitive strategy. In this paper, PEST analysis, Porter's five forces model, the Construction Bank of Texas, facing the macro environment, industry environment and internal resources and capabilities are analyzed and evaluated. From the external environment analysis, China's social, economic, cultural, technological development and people's financial consumption level, the banking industry has brought tremendous development potential; but the market competition, technology, product upgrading faster, also posed a serious challenge to the banking industry. From internal resources and capacity analysis, Construction Bank of Texas, the network resources, channel resources, brand resources, customer resources and product development capabilities, and so has some advantages, but in the operating system and business processes in areas such as inferior. How in the fierce market competition advantage, to make up for lack of competition in the market through the development of accurate strategy to improve the competitiveness of products the bank's top priority is to Texas. Based on the Construction Bank of Texas, the applicability of the three basic strategies, feasibility and necessity of respect of the analysis, the Construction Bank of Texas, the cost should be under the control of differentiation strategy as their competitive strategy. To safeguard the smooth implementation of competitive strategy, list the eight safeguards.As a German city owned commercial banks, a member of the Construction Bank of Texas has a strong local representative and typical. This paper intends to Texas through the competitive strategy of China Construction Bank, proposed that the industry also has the same reference for the strategy and methods.