The Competition Strategies Research Of Zibo Construction Bank

Along with financial industry organizational reform unceasing deepening and the Chinese Banking industry's comprehensive opening to the outside world, China money market presents the unprecedented steep competition situation. Facing with the opportunity and the challenge, how does the state-owned commercial bank maintain their own competitive advantage in the keen competition, how to hold the opportunity and meet the challenge are important issues we must face.Embarking from strategic management angle and unifying Zibo Construction Bank's own state of play, this article analyses the exterior macroscopic environment it is faced with. This article analyses its environment of competition using the Baud model and carries on the comprehensive evaluation to Zibo Construction Bank's internal factor and the external factor using the key aspect appraisal method. This article tells the superiority and the inferiority of Zibo Construction Bank, opportunity and threat it is confronted with. This article carries on the match to Zibo Construction Bank's strategy using the SWOT analysis method and formulates the Zibo Construction Bank's competition strategy. Meanwhile, this article has formulated the corresponding competition strategy safeguard system in order to guarantee the competition strategic concept smooth realization.Via the research to Zibo Construction Bank's competition strategy, this article has the reality guiding sense to promote the overall competitive power of Zibo Construction Bank, and provide powerful basis to formulate Zibo Construction Bank's competition strategy. Meanwhile, it also has reference significance to the development decision-making of other banks in Zibo.