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The E-Commerce System Of China's Scenic Spots Tickets

Posted on:2011-01-26Degree:MasterType:Thesis
Country:ChinaCandidate:R WangFull Text:PDF
GTID:2189330332980638Subject:Business management
Abstract/Summary:PDF Full Text Request
From 2004 to 2009, China's tourism industry maintained a rapid growth rate, the national average growth rate of total tourism revenue maintained 11% or so. As one of the six new consumption hot spots, the tourism industry in the next few years will show the rapid development trend. With the tourism e-commerce development, hotels, air ticket booking for the main business "xiecheng Website" exactly conforms to the service around the year 2000 China travel mode change in the trend, in order to provide professional services to travelers and gradually developed. Today, the emergence of the free exercise of the trend also bring considerable travel ticket distribution market prospects, however, the slow development of e-commerce travel tickets is unable to meet the needs of the growing tourism market. In order to be able to offer to visitors from the food, housing, transportation to travel, shopping and entertainment such as a full range of services, and gradually improve the entire tourism industry chain e-business service functions, the online sales in China Scenic Spots need the development of e-mature as soon as possible.This article attempts to use the theory of systems engineering, e-commerce theory, customer relationship management theory, marketing management and Internet marketing theories, such as Tourism theoretical knowledge to a comprehensive analysis of China's electronic distribution platform for third-party ticket, to build a more comprehensive functional e-commerce systems of scenic spots. This study began from the literature survey, tourists questionnaire survey, the actual observation research, expert interviews and other research activities, using the main idea of systematic analysis to conduct a detailed in-depth analysis about the status quo of China's electronic distribution platform for third-party ticket, summed up China's electronic distribution platform for third-party ticket in the development process problems and identify directions for improvement; then, the construction of systems engineering methods were introduced into this study in this article, from the system's functions and objectives of the system external environment, the system of the structure and system architecture related to sexual and other aspects of research, put forward a more complete the main factors involved of China's electronic distribution platform for third-party ticket, Building the model of e-commerce systems Scenic Spots.
Keywords/Search Tags:Travel, Scenic Tickets, System of Electronic Commerce
PDF Full Text Request
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