Promotion Strategy Of Electronic Tickets To Tourist Destination Run By B Company

With the rapid development of information technology,Internet plus tourism hasten electronic tickets sellers of various sizes.It extends the tickets sales of tourist attractions from offline to online,moreover,it provides convenience for tourists to know and choose the consumption scenic spots.But the vendors of electronic tickets for scenic spots are not only on a different scale,but also of good qualifications and bad qualifications,which brings disturbance to tourists.Because of the homogenization of product service and small ticket margins,different vendors make price war and other competition chaos.There is still a mismatch between the products and services provided by vendors and the needs of users.To some extent,these factors limit the positive development of e-ticket sales in scenic spots,which bring the marketing bottleneck to the small and medium-sized electronic tickets sellers.Therefore,it is urgent to pay attention to the problems in the development of small and medium-sized electronic ticket sellers in scenic spots and seek effective sales promotion strategies.The paper takes the B company of the e-ticket seller in scenic spots as the object of study and analyses the differences between it and different platforms ticket sellers,such as spot ticket and agency ticket.By the method of comparative analysis and example analysis,the author tries to find out the problems in marketing strategy from the point of view of customer perceived value and sales core competence cultivation.And finally,propose promotion strategy of electronic tickets to tourist destination run by B company in customer perceived value improving and core competitiveness cultivating.