A Study On The Market Exploitation Of Forest Tourism In Shennongjia Forest Region

Forest tourism, as a new tourism style, has developed fast in recent years. Shennongjia Forest Region, which owns abundant tourism resources and excellent eco-environment, is a wonderful tourism sites for forest tourism. This paper analyses the situation of Shennongjia forest tourism market by the analysis of market supply and demand. On the basis of this, the paper proposes the market position and marketing combination strategies.The paper has four chapters.In chapter 1, it reviews the research progress at home and abroad at first, then it gives the reason of the research, in the end it tells what is forest tourism and summarizes the characters of forest tourism.In chapter 2, it discusses the tourism market supply of Shennongjia, including the current situation of the Shennongjia, the industrial situation and so on. And it gives the current situation of the product. Then, it proposes the problems of tourism market supply.In chapter3, through the form of questionnaires, it analyses the character of the tourists in Shennongjia, and compares the tourists in 1st.May and the other days, then summarizes the character of the tourism market.In chapter 4, on the basis of the tourists'character, it discusses the market segmentation and market position of Shennongjia forest tourism. Then, it gives some suggestion on the market development according to the recent statues and the characters of tourism market in Shennongjia.