Research On Production Location Of Forest Tourism And Its Development And Market Strategy

Since the first foundation of forest park named ZhangJiaJie Forest Park in China, othershave established in a fast speed. Especially after 21 th century, there is a National Forestmeeting been holded in WaWu mountain, Szechwan province, the tempo of the forestindustry grew even higher. By the end of 2005, there had been established 1908 forestpark. The fast development and blindness exploitation caused a lot of problem, thereare a lot of elementary sightseeing production with singleness and resemblance,whichdo harm to the development.The author suggest that the location of forest tourism production should base on theanalysis of market. Firstly we should knew the resource of the forest very cleary, thenfollow the market as a guide. After the integrative analysis on each factors, should werun out a location of the forest park, then can we institute a series of its developingproject.This project was carried out on-the-spot survey and research of Fuzhou Qishan NationalForest Park in autumn of 2006. In the paper, the author tries to study on the market andthe behaviors of tourists, when based on the status in quo, the author pointed out thatthe location of forest tourism production should be Vocational Tourism production, andthen bring forward corresponding countermeasures on its development and marketstrategy.