Research On Health Tourism Market In Kunming

In the aging of the population and sub-health phenomenon increasingly prevalent today, people’s demand for health after food demand become mainstream and market trend.The integration of "wellness" and "tourism" wellness tourism as the wellness industry and the commonness of the tourism industry, meet the demand of the people for health, become a new fashion of tourism.Although the tourism resources of Kunming city are more abundant, tourism products with variety, but a tourism new forms of wellness tourism development is relatively lagging behind.In this thesis, through the research and analysis of wellness tourism market in Kunming city, to understand the present stage public perception and consumption intention of wellness tourism,wellness tourism for the market demand characteristics of Kunming city,and explore the problems of Kunming wellness tourism market demand and supply analyze the reasons of the problems and put forward the relevant suggestion, hope in Kunming wellness tourism healthy and orderly development of the tourism new forms play a certain role.Based on a comprehensive grasp the development trend of domestic and international wellness tourism market and follow the objective laws of the development of tourism economy, this article from the connotation and characteristics of the wellness tourism and the product type, by using the theory of tourism consumption behavior and demand theory, to study microscopic perspective from the individual consumer level wellness tourism market demand. Using SPSS19.0statistical analysis software and EXCEL software for statistical analysis of market research to obtain first-hand information to find which contains the rules,explores current Kunming wellness tourism market demand characteristics. Analysis of the data obtained through the use of frequency analysis, variance and correlation analysis, cross analysis, using a combination of quantitative analysis and qualitative analysis, on the basis of quantitative analysis, qualitative conclusions statements.The wellness tourism market in Kunming city has the following features:1、the current market awareness of wellness tourism is relatively high, more than half of the investigation object who are willing to choose to experience wellness tourism, market potential is greater;2、The tourist market of Kunming wellness tourism is mainly to middle-aged and young groups, the elderly market as a supplement, demanders generally high level of education;3、Influence of different ages, income, occupation and other different wellness methods, ranging from the extent of market demand in different wellness projects;4、Wellness tourism consumption levels are greatly influenced by the culture degree, income level, the higher degree of education, the higher of income level, its wellness tourism consumption level is higher;5、Kunming wellness tourism market consumption exist Veblen effect, the market has unlimited range of motion.Through the market survey on the wellness tourism, on the basis of market demand characteristics, combined with the existing Kunming wellness tourism market supply situation, from two aspects of demand and supply of Kunming city wellness tourism market analysis, found that wellness tourism market promotion inadequate, wellness tourism information channel is not perfect;wellness tourism market supply and market demand does not match;related public services is not enough perfect; science and technology, human support for the wellness tourism is not enough.On the basis of analyzing the causes of the problem, we propose to conduct market research scientific and rational planning of wellness tourism, intensify propaganda started wellness tourism brand, segmentation of tourist market improvement of wellness tourism products system,strengthen the training of wellness professionals and other related recommendations and countermeasures.