Research On The Circulation Pattern Of Fresh Agricultural Product Based On SCM

The fresh agricultural products refers to the green goods, the fresh fruit, the bright agricultural products, the live poultry and the fresh meat,the egg,,the milk and so on. The fresh agricultural products circulation is important component of our country agricultural products'big circulation, But the circulation cost of the fresh agricultural products in our country is high, the loss in circulation is serious, the attached value of the products is low, The producers of the fresh agricultural product often can't sell their products, The basic reason which leads to this phenomenon is the imperfect circulation system.In 2001, China joined WTO. Our fresh agricultural products such as vegetables,meat,eggs and bright agricultural products have certain advantages in price and quantity in the international market, but the quantity and security and so on are actually weak, especially the circulation link of the fresh agricultural products. At the same time, the demand of the consumer on the fresh agricultural products has changed much with the fast development of the economy and the improvement of the people' living conditions. Consumers has no longer satisfied with the quantity, but the quantity,the safety and the convenience to eat and soon, which gives a serious challenge to the circulation of the fresh agricultural products. Under this situation, how to improve the quantity of the fresh agricultural products, how to enhance the efficiency of the circulation, how to strength the international competitiveness of our fresh agricultural products are especially urgent.The circulation model of the fresh agricultural products based on the SCM and the modern management technique of the goods is the way to solve the market information,the intermediary organization,the processing and allocating,the product selling and the market examination. The circulation model which is based on the SCM and centered by the wholesale market of the agricultural products, the circulation model which is centered by the chain-like supermarket, and the circulation model which is centered by the agricultural products processing, all their effective running will improve the circulation's efficiency of our fresh agricultural products, the valve of the fresh agricultural products also, they will coordinate the benefit relationships among the main relations, enhance the international competition ability, reduce the circulation's cost, advance the durative, healthy development of our country economy.