Empirical Research On The Circulation Pattern And Circulation Efficiency Of Fresh Agricultural Product

With the rapid development of modem science leading by information technology and incessant progress of social economy, the consumption demand of fresh agriculture product has been changed drastically. Due to not be able to adapt to the transformation of consumption market, fresh agricultural product traditional circulation pattern has been one of the bottlenecks of the agricultural economy. The development of fresh agricultural product supply chain management mode provides the new solution. This dissertation, on the basis of the summarization of front theoretic about microeconomics, management science, econometrics (such as data envelopment analysis), after were viewed the circulation properties of fresh agricultural products circulation mode, analyses the obstacle and correspond countermeasures of evolvement process on supply chain management circulation pattern taking the place of traditional circulation pattern; and then quantificationally studies circulation efficiency of two kinds of circulation mode by dint of data envelopment analysis model; finally present an innovative circulation mode of fresh agricultural products on the basis of supply chain management theory by introducing green supply chain management theory.The main conclusions that reached in this dissertation listed as following:1. This dissertation thinks that it would be an inevitable trend that supply chain management circulation pattern take the place of traditional circulation pattern by analyzing circulation properties and present situation of fresh agricultural products circulation pattern.2. This dissertation, on the basis of game theory, studies obstacle mechanism of evolvement process of fresh agricultural products circulation mode, presents three kinds of government countermeasures: government regulating, society rule and government allowance mechanism; and finally quantificationally figures out unit price allowance minimum by use of product difference model and disperse dynamics system model.3. By studying coordination mechanism of fresh agricultural product circulation pattern, this dissertation thinks that ahead of delivery time, credibility of delivery, product price, product quality, product safety and suppliers'logistics level are the key factors of fresh agricultural product suppliers estimate index; and establishes supplier estimate model on the basis of entropy-TOPSIS theory.4. This dissertation builds"input-output"efficiency estimate system of fresh agricultural product circulation pattern and synthetical"DEA-bias prick"model, and then evaluates circulation efficiency of supply chain management circulation mode and traditional circulation mode combining survey and research data of fresh agricultural products circulation enterprises of wuxi city. The demonstration analysis expresses that supply chain management circulation pattern surpass traditional circulation pattern of fresh agricultural product in the whole efficiency, technology efficiency and scale efficiency.5. This dissertation brings forward innovative circulation pattern of fresh agricultural product on the basis of green supply chain management theory, and designs operation flow chart of green supply chain circulation pattern of fresh agricultural product. We bring up different stratagem which the member enterprises of green supply chain circulation pattern of fresh agricultural product adopt in the different condition combination according as SWOT analysis matrix.