A Study On The Development Mode And Countermeasures Of Ecotourism Community

With the rapid development of tourism, more and more tourism destination achieve an extensive social cognition and a rapid economic growth, thus the idea of driving the tourism to the local economic development has been widely used in the construction of tourism destination, and the train of thoughts of transforming traditional community into tourism community is very perfect. The construction of tourism community can significantly improve the traditional community's social attraction and famous degree, then help to promote it's culture and heritage, and attract investment to enhance construction of basic environment, improve economic level of community residents.However, tourism affords some chances of development of the traditional community, and may possibly produce some negative influence. Some investors or operators blindly chase short-term profit excessively, they ignore the sustainable development of the tourism community. Some contradictions bring to our attention in the course of the development of tourism, so the research of balance development of tourism and community turns into a more pressing problem.This research summarizes several problems of developing tourism community by literature study and field investigation, and puts forward the concept of ecotourism community, namely a general, scientific form of tourism destination, emphasizing a harmony coexistence and mutualism between community internal and external stakeholders. On that basis, this research makes a comprehensive usage of expert questionnaire, on-the-spot investigation and questionnaire to extract several influence factors from correlation studies, and then builds an influence function of ecotourism community. Then, the paper takes the case of Wuzhen China which receives PATA gold award of ecotourism in 2009 as an typical argument to verify the feasibility and effectiveness of the influence function, and then sets up a developmental pattern, namely a combination of internal system which is the relationship among residents, tourism developers, the tourists and external conditions of external encouragement and support. Furthermore, this paper puts forward the specific countermeasure and suggestion for ecotourism community development, for example, winning the support strength of external condition; considering community residents interests in the first instance; making the idea of environmental protection as an development guidance; Actively promoting community tourism conditions mature, and to expect helpful to our ecotourism community construction and development.