Under 3G Background, China Moves The Corp Added Value Service Countermeasure Communicating By Letter Studying

The voice rates continued to drop, mobile communication and the full implementation of the one-way charging more diversified means of communication, and other factors, low voice of the more significant trends, the major operators have accelerated the development of value-added services. 2007, China Mobile value-added services market to maintain rapid growth, new technologies, new business and jointly promote China's value-added telecom business. In addition to the traditional advantages of mobile value-added service - SMS, CRBT, WAP, MMS, and other services to continue to show rapid growth momentum. In the application level, in the face of the Group of mobile communication users value-added business and entertainment, communications integration of the business forms market by the affirmative, Ru-fei letter, the Olympic applications, school ICT, ICT enterprises, urban management-police - , Wireless website.From the overall market, mobile communications is stimulating the development of China's telecommunications market the main force, and the mobile communications value-added services and the development of China's telecommunications market is an important engine. 2007, China Mobile Communication alternative to fixed-line role in accelerating trends show that mobile operators business growth in the number of fixed network operators is the commercial growth of the number several times.Faced with competition and market changes and challenges, to seek new business growth and access to mobile communications operator licence to become the inevitable choice. China Mobile Communications Group must clearly understand the situation, from a technical competition, marketing, customer service, and so make full preparations.