Study On The Competitiveness Of Pharmaceutical Industry In Jiangsu Province

Life and health is inseparable from drugs. Drugs on the healing effects of diseases can not be replaced by other products. Medicine will always have their huge market, so the pharmaceutical industry is considered to be the eternal sunrise industry. Pharmaceutical industry is a collection of businesses, which is developing, producing and selling a series of drugs in various organizations, based on the units of pharmaceutical companies. Pharmaceutical industry competence is a measure of overall capability that a country or a regional pharmaceutical industry has in producing efficiency, meeting the market demand and sustained profitability. What's more, the competence must be more superior to the competitors.In this paper, the current competence of pharmaceutical industry in Jiangsu is evaluated by direct indicators and analytical indicators. Direct indicators evaluate the competence by the results which include market share, profit margin, trade competitive index, and so on. Analytical indicators estimate the competence by causes which contain the factors of production, company organizations and related factors, industry environment, and so on.Based on the above, pharmaceutical industry competence of Jiangsu is overviewed by three angles of strengths, weaknesses and opportunities. Pharmaceutical industry in Jiangsu has a clear advantage in domestic market share, location, scientific and technological resources, and also has a clear disadvantage like other provinces in international market share and technological innovation. As the health care system reform further in-depth, the problem of difficult and expensive medical treatment will be resolved in varying degrees for more and more people, which will certainly boost the demand for drugs. The drug market size will continue to expand. Overall, the pharmaceutical industry in Jiangsu has a strong competitive advantage in China, but is still far behind the world advanced level.In view of the current competence of pharmaceutical industry in Jiangsu, it is recommended to cultivate the pharmaceutical industry competence from research and development capability, marketing capability, human resources development, and so on. Ensure the high quality of products with people-based, market-oriented, integrating produce and research, focusing on quality management. It is also advised to obtain sustainable competitive advantage by building up a high quality and efficient marketing team, integrating marketing strategies, creating a good competition order and striving to create brands.