A Study On Brand Competitiveness Evaluation Of Cigarette In China

Only big brand will enable enterprises to become bigger, but do strong business must do fine brand. To improve the overall competitiveness of China's tobacco, there must be a number of larger, higher quality, better efficiency of the brand to support enterprises. Science cigarette brand management system is the key to creating high-quality cigarette brands, while scientific and rational assessment of the competitiveness of cigarette brand t is the foundation of cigarette brand management. In terms of tobacco companies , science cigarette brand management system provides the basis for brand selection, and enhance the brand management and effectiveness of science. Because china's tobacco market brand management system is imperfect, irrational and other issues. This paper proposes to build the tobacco market brand competitiveness evaluation index system and model, and proposes some recommendations and countermeasures to enhance the competitiveness of cigarette brand.This paper use literature, expert consultation, principal component analysis and case to further study China's tobacco industry, the competitiveness of cigarette brands. Firstly, on the theory of brand competitiveness at home and abroad are reviewed, my paper analyzed problems of the current researches of brand competitiveness and wanted to make a breakthrough. Second, my paper described the evaluation of the competitiveness status of cigarette brand, and summed up several types of traditional brand competitiveness evaluation. Then paper tried to learn other industries'Index system of brand competitiveness into the tobacco industry, according to the actual situation of the tobacco industry to amend it, build a competitiveness evaluation index system and evaluation model for the cigarette brand of the tobacco industry. Finally paper proposed recommendations and countermeasures to enhance the competitiveness of China's cigarette brand. Hope this research of competitive cigarette brand can propose new ideas and methods to enhance the competitiveness of cigarette brand.