The Research On Products Development Strategy Of Shengli Oil Field Shengd Power Company Limited

Shengli Oil Field Shengdong Power Company Limited was established in 1975, currently, it manages and owns appropriate 2200 staffs and creates annual sale values up to 1.6 billion. In the company, natural gas engines and generator sets are the leading products that are basically utilized to generate electricity fueling the combustible gases associated with industrial production. In terms of the more and more ferocious competition in markets as well as actual status of Shengli Oil Field Shengli Power Machinery Company limited, The company in the process of development encounters certain problems of products Strategy.This paper carried out in-depth analysis about Shengdong Company's product development with Strategic management theory, and using a system analysis and case analysis.First, the analysis of Shengdong company's internal and external environment, and summarized the strengths, weaknesses, opportunities and threats. Secondly, the Shengdong Company's product strategy is designed. Finally, the paper implemented the product development strategy of Shengdong Company's measures.By analyzing the product development strategy company of shengdong company, this paper points out the existence of Shengdong company's core product development strategy and product development strategy provides the ideas, the same types of companies have some reference.