Developing Strategy Research Of LD.S Gardening Landscape Company

As modern gardening landscape business getting more and more progress and functions at 21st century by development of society, economy and technology, people pay more attention on this area. The gardening landscape has become a part of people's living and working environment nowadays. China has made a lot of progress on this area after becoming a member of WTO.This article focused on research of LD.S Gardening Landscape Company. Based on the progress the company has made at gardening landscape design and engineering construction, this article used strategic management knowledge to analyze the macro-environment, competitive environment and strategic situation the company were facing with the outer environment analysis as the first part. Standing on the outcome of basic conditions analysis, this article researched the company developing strategy, and provided the strategic choice and goal for company development, and confirmed the general strategy, operating and controlling measures for company development.The main researching measures are Michael Porter SWOT analysis and Value chain analysis. With cases research, the article analyzed the outer environment and basic conditions of LD.S Gardening Landscape Company, and provided the future developing strategy. The strategy is: on the company aspect, to accept the"one main target, close to more targets"method for recent period and"mixed diversity"method for forward period; on the business aspect, to accept differential strategy for company development.Finally, this article provided some operating advises for contents and constructive plan of company strategic control to perfect the developing plan of LD.S Gardening Landscape Company.