Analysis On International Competitiveness Of Chinese Automobile Industry In Post-crisis Era

Automobile industry is one of the essential pillar industries in the economic development in China. As a result of multiple hierarchy and correlation, the development of automobile industry plays a very important role in the development of the national economy and the growth of the national living standard. Since China implemented its reform and opening up policies, economy has grown rapidly, automobile industry has expanded as well, gradually approaching international level. It is of profound significance to the economic development in China to accelerate the development of automobile industry and enhance the international competitiveness of automobile industry.The world economy has been influenced dramatically after the financial crisis. Automobile industry was the first to be affected, especially the automobile industry in the U.S.A. The three major auto giants have suffered heavy losses, as well as the automobile industry in Japan and Europe. The emerging markets and relevant industries under automobile industry have been affected to some extent. Automobile industry all around the word is shrinking now, China is no exception. Chinese automobile industry is facing fierce international competition in the global financial crisis. It becomes a pressing problem that how can Chinese automobile industry get rid of the influence of financial crisis and enhance its international competitiveness.Based on trade theory, competition theory and innovation theory, this essay analyzes current situation and existing problems in the development of Chinese automobile industry. Furthermore, it also raises some proposals on how to improve the international competitiveness of Chinese automobile industry. The text is divided into five parts:The first chapter states the research background and significance of the topic. As one of the pillar industries in Chinese economic development, automobile industry has been developed dramatically during the last decades. To enhance international competitiveness is of great significance to the development of Chinese automobile industry.The second chapter analyzes current international competiveness of the development of Chinese automobile industry. It is agreed that Chinese automobile industry has developed gradually from nothing. It also pointed from different perspectives the truth that the international competitiveness of Chinese automobile industry is not forming.Chapter three discusses the pros and cons that the financial crisis brought to Chinese automobile industry. The negative impacts that the financial crisis brought to Chinese automobile industry are analyzed from three aspects which are domestic demand, exportation and components industry. The opportunities that the financial crisis brought to Chinese automobile industry are analyzed from four parts which are overseas mergers and acquisition, technology import innovation, the development in the two levels of market and industrial restructuring and improvement.Chapter four analyzes the strengths and weaknesses of the international competitiveness of Chinese automobile industry in the post-crisis era. The strengths are discussed from three aspects which are power market advantages, labor advantages and the advantages of the independent brand development opportunities. It also discusses the weaknesses from aspects such as production and research technology, clustering development, the government management system and manufacturing mode and management system of enterprises.The last chapter raises several measures on how to enhance international competitiveness of Chinese automobile industry. Chinese automobile industry should start with increasing spending on research, encouraging independent development and promoting national brand development, following with accelerating development of relevant and support industries, micro-administration by the government to promote the rational division of labors in large enterprises and promoting clustering development of Chinese automobile industry. At last, it is suggested to strengthen exchanges and cooperation with foreign car companies.