Research On Strategy Of Image Resource Integration And Enhancement For Changchun Auto Industry

New China auto industry was born in The city of Changchun and the rich historical heritage, is a valuable asset in Changchun Automobile Industry. Consolidating, exploring and developping this wealth is the bounden duty of the city of Changchun. Automotive industry as an important pillar industry of national economy, because of its forward and backward linkages associated with the leading role, has a vital strategic significance on the economic of Changchun even on Jilin Province's economic. Aafter years of development, with the FAW Group Corporation as the core, Changchun auto industry has formed a certain image of the resources, such as FAW-car brand, the International Automobile Exhibition, Automotive Industry Development Zone, Qimao City, automobile research and development center, automotive section, car museum, the National Park and other automotive electronics industry, but these image resources in Northeast China's auto industry does not form an effective linkage building, the image of the resource itself and the leading role is not strong enough, the market value still has much room for improvement, in particular the distribution of these images also show scattered resources, messy, long managed the situation, so that these resources can not be effectively integrated and optimized allocation, resulting in the image of Changchun's auto industry can not achieve the overall value of resources, affecting the status of its pillar industries and the outstanding leading role to play. This study, investigates the existing image resources of Changchun automobile industry, and focuses on the development the image of the city of Changchun automobile industry. It has great significance both in theory and practice to enhance the value of image resource of Changchun auto industry and to create the city of Changchun as an "International Automobile City".Therefore, this article will focus on the following studies. First, we construct the image of the city auto industry theory, to pave the way to the discuss later. In the theoretical part of the paper, we disccussed the types of image resources, the formation process and the value composition of city automobible industry image. Then, this paper conducted a survey of the status of the image resouces of the automobile industry in the city of Changchun. From core resources, support resources, constructed three derivatives of resources in the auto industry in The city of Changchun the image resource system. In the investigation to understand the image of the automobile industry in The city of Changchun the distribution of resources based on the current situation, this paper has developed integration with existing image resources Changchun Automobile Industry program. Changchun auto industry through the integration of image resources to enable them to better play to the overall value of resources to build The city of Changchun "International Automobile City" city brand. Resource integration in the image on the basis of the fifth article in part through the use of marketing tools proposed to enhance the image of Changchun auto industry resource value of the strategy.This study, based on the reality of The city of Changchun in pursuit of a comprehensive survey of resources in The city of Changchun the image of the automobile industry, made an in-depth study of the integration strategies the image resouces of the city of Changchun. Therefore this paper is especially for the city of Changchun, and made a rational, originality and feasibility of the automobile industry development strategy for Changchun, and provide a strong support for a bigger and stronger Changchun automobile industry.