Research On Strategy Of Power Transformation For Jilin Electric Power Corporation Ltd

With the fast development of economy all over the world and rapid growth of the population, human being is facing a series of problems, such as resource depletion, energy shortage, environment degradation and so on. The rapid economic growth is in the price of large amounts of resource consumption, Energy generate large amounts of greenhouse gases in using process that lead to global warming,which is continually recognized and has caused strong concern around the world. In such situation, it is time to promote Energy conservation and emission reduction, improve global energy efficiency, build new energy structure, develop low-carbon economy to achieve sustainable development of resource.The so-called low carbon economy is implementing an energy revolution, establishing new energy structure through technology innovation and institutional innovation so as to realize the low energy consumption and low pollution, low emission. The ultimate goal of developing low-carbon economy is to reduce greenhouse gas emissions, ease climate warming. However, thermal power is in the dominant position during China's power structure for a long time, and this unreasonable power structure has caused power industry became the large emission of greenhouse gases. So in the trend of the low carbon economy of global, it is necessary to arise large-scale reform in electric power industry, energy transformation has become inevitable.In recent years, the use of wind, solar, nuclear energy, biomass energy and other new energy is in a gradually rising trend. New energy to generate electricity has superior environmental performance, which can realize the low carbon dioxide emission even zero emission and is a typical low carbon economy development mode. So Power Generation by using new energy will become the main force of the future electricity market. In addition, the state's strategic emerging industry planning has also placed new energy as one of focus industries, the difficulty of going to the internet for new generation will also be solved because of the construction of intelligent network, and these will create favorable conditions for power transformation. For the power enterprise, power transformation has become the target that can not be changed, but the cost of power generation using new energy is high at present, profiting in the short term is an expectation, which is extremely negative to the JiLin Electric Power Corporation Ltd as a listed company, which must select an appropriate development model to achieve the security transformation of power structure。Based on this, this paper researched and discussed on difficulties, the development path and so on when JiLin Electric Power Corporation Ltd is to implement the process of power transition.Firstly, economy development trends of our country and JiLin province are analyzed in this paper, which points out that the change of economic development mode will produce profound effect influence for the power enterprise, and then future power demand of jiLin province is forecasted, and finally the present situation and prospects of new energy industry are analyzed The article points out the opportunities and threats in the external environment which JiLin Electric Power Corporation Ltd has to face. At the same time, the internal conditions of itself are also analyzed, finds out the advantages and problems.Secondly, the strategic objective orientation of Jilin Electric Power Corporation Ltd is clearly put forward with the use of The SWOT analysis matrix; According to the BGC analysis matrix, this paper indicates the key fields for development in future; Based on value chain theory, the development model of power transformation is determined., that is the extension and expansion of value chain control to control resources for the sake of turning Jilin Electric Power Corporation into fires-class energy type of listed company.Finally, under the guidance of the strategic goals, in this paper, strategy implementation plan of power transformation of JiLin Electric Power Corporation Ltd is provided, that is building Value Networks based on strategic alliance. Then Organizational structure match scheme are given in order to achieve Strategic objectives.