Construction Of Corporate Culture Of Daqing Oilfield Drilling ＆Exploration Engineering Corp

Corporate culture and business management are inseparable. Strengthen the enterprise culture, to science integrated enterprise production factors, and guide enterprises to create common values, enhance the cohesion, so that enterprises in the fierce competition in the market to achieve sustainable development. 80 years of the 20th century, after World War II, with the rapid development of science and technology, the traditional business management theory and management has been becoming more socialized production, an increasingly competitive market, especially the working ideology Changes and other new challenges, human and humane management of a business management trends. Japan's economic success by the success of the practice and management of inspiration, Bill·1980 Alexander Forbes Nash in the "Harvard Business Review"published "to manage in a recession, " initially laid the foundation doctrine of corporate culture, William·big the "Z Theory - how the U.S. business community to meet the Japanese challenge, "Richard Pascale and Anthony·Athos·the " art of Japanese management, "Trace·E·Deer and Allen·A·Kennedy's " enterprise Culture - the spiritual pillar of the modern enterprise "theory of corporate culture and a series of major works to achieve the corporate culture from spontaneity to consciousness, the leap from practice to theory.After the theory of corporate culture into China, with its different from the traditional management style and philosophy and the successful practice has been wide spread and rapid development, and gradually by the Chinese highly respected academic and business community.In 1988, Chinese companies will set up cultural studies, for what is either engage in corporate culture and corporate culture and how to build socialism with Chinese characteristics, issues such as corporate culture and gradually reached a consensus around the country to promote the study and practice of corporate culture. SASAC issued in March 2005 building of enterprise culture in the history of our country first promulgated by the State Council ministries and commissions related to important documents enterprise culture - "on the strengthening of the central building of enterprise culture guidance"(National Publicity【2005 UNCDF】62), from the strategic positioning of the enterprise culture, in order to systematically promote the central building of enterprise culture laid the foundation.In 2006, China Petroleum formally promulgated the "China National Petroleum Corporation Corporate Culture Program, "and specifically the oil industry, the importance of enterprise culture, the guiding ideology and principles to be followed, the basic content and organization of a unified implementation of methods and procedures, from The oil industry, construction of a unified corporate culture, entrepreneurial spirit, the core management philosophy and corporate identity - The Stone Flower.In this paper, a typical representative of the corporate culture and management theory that human theory, group dynamics theory and Haier slope sphere theory, the purpose of the enterprise culture, content, and the main method of starting the construction of enterprise culture, the seven elements of the business Philosophy, values, entrepreneurship, business ethics, corporate systems, corporate image and business environment as the main content, combined with the practical business of Daqing Drilling on how to play a corporate cultural cohesion function, function-oriented, incentive function, constraint function, the function of radiation Exploration of the theory and practice.The topics to the main company of Daqing Drilling Engineering, Drilling Company of Daqing status of corporate culture, problems and causes, reveals the meaning and characteristics of enterprise culture, enterprise culture, to discuss the formation mechanism, and as a basis of The basic method of construction of enterprise culture. Mainly from the spirit of culture, ideology and culture, behavior, culture and image of the four aspects of culture, an effective way to make corporate culture, and business development on how to build a vision and development of ideas adapted to the spirit of Daqing, the iron man spirit as the core building of enterprise culture System, procedures, methods, procedures and mechanisms of in-depth design study to other companies on the oil industry, corporate culture play a role in better ideas.