Research On Shenyang Instant Lottery Sales Market Development Planning Of The Project

Since China's social welfare Lotlery Commission issued the first instant lottery in 1987, it is becoming increasingly important. But there are also many problems, once, the sale of instant lottery was made brake emergently by the state. Although BMW is only a local sports event, the lottery industry is composed of the welfare lottery and sports lottery, thus the whole lottery openness, fairness, justice, honesty and trustworthy were challenged by the public. In other words, the lottery went through a one-year freeze period, but it is issued again by the China Welfare Lottery in 2005, this news became the focus of the whole society, the old management system and distribution terminal caused lots of problems, so the new instant lottery must break through the existing sales model, the contractor's credit and qualifications, in addition, the construction of sales network and platform must break the existing system in order to be acceptable to the public.To guarantee the credibility of the lottery market, the central issued some regulations on the Lottery, this will definitely make a significant change in the printing of instant lottery, from a plate printing into the entire computer printing to ensure the color of a set of lottery,also citing the most advanced two-dimensional code recognition technology, but all of the efforts won little success. In 2005, the total sales for the year only added up to a thousand million, amounts to one tenth of the year sales history, the establishment of a new sales force structure becomes an emergency, as far as the new sales network set up is concerned, applying the project management thinking, in particular, to solve the logistics and sales of security and reliability of sales terminals, using the right approach to ensure project smooth implementation of the schedule, so as to achieve the project's expected results. Science instead of experience, being a characteristics of the new sales network, but also a necessary condition for success. Lottery a marketing projects planned in the sale of lotteries is in use project management standards of conduct. it is planned to open a lottery in our city work, the specific objectives with the objective of the market research and market positioning is based on the concept of the design, the comprehensive use of various planning, a procedure for opening a lottery shall go on creativeness of project planning and operations to have a marketing project planning text as a result.Lottery marketing project planning with the following characteristics:purpose of issuing, nature of it, the voluntary purchase, the price and the central issue. Is planning to open a lottery--enough to market demand and more focused on the market sales. it concerns how to set up projects and manage agency, programme are determined, the marketing campaign, project management, the logistics management coordination process, overall planning and involved many areas, many disciplines, the need for more than planned. joint cooperation. Project planning of the fundamental aim is to realize the project of democratization, scientific, reduce or avoid making mistakes, improved project. the actual illustrate justThis is the first to open a lottery project planning of the scheme of theoretical research and the whole programme, project proposals by the market research and research and accurate positioning. In the planning guiding ideology, not in the past, we should focus distribution patterns of the benefits, social, and to create good health of the fixed model, from the same time, the nature of the award on the model. the only lottery open type of project planning a sales strategy and patterns, identify the project in, setting a practicable marketing plans and actions.According to the project in phases and their time, the project promotion plan. this project is open to the basic principles:a lottery ticket in shenyang market sales growth and to establish a system of long-term sales, do not seek to maximize sales growth, but after the establishment of a comprehensive sales mechanism, In issuing agencies and institutions and the agent for between in a stable and reliable sales relations; sales growth rate, according to market conditions at the end of life in nature and changes.Chief marketing promotion theme:propaganda of social welfare lottery; channel:sales outlets, the betting centre sales outlets and social will sales network model of innovative strategy; use the scientific management method; project quality control strategy:the establishment of a computer data management to give publicity strategy; is open to new patterns of all lotteries of publicity; Activities: expand their sales policies and strategies for control:in batches, with different periods of open type of the lottery.