Research On Optimization Of Distribution Mode Of Instant Sports Lottery In H Company

Instant lottery,also known as "instant lottery",refers to the lottery issuing agencies according to the predetermined rules of the lottery,the winning symbol printed after covering the secret medium,lottery people buy after scratch cover,judge whether the winning lottery game.Instant lottery is issued by the national franchise,has distinct market characteristics,distribution in the process of instant lottery market operation is of great significance,we need to take the market as the center,organize the distribution work well.How to send instant lottery tickets to physical stores has become an important task in the lottery industry.In view of this,this paper takes the distribution of instant sports lottery of H Company as the research object.On the basis of referring to relevant literature at home and abroad,using research methods such as in-depth interview and questionnaire,this paper analyzes the distribution status of instant sports lottery of H Company.It is pointed out that the distribution of instant sports lottery in H company has some problems,such as high cost,customer satisfaction to be improved,untimely response to ticket booking,low quality of staff and backward infrastructure,and analyzes the causes of these problems.The optimization strategy is proposed from three aspects: strengthening the warehouse management of instant sports lottery in H company,improving the specialization degree of instant sports lottery distribution and introducing other modes of lottery distribution.Finally,in order to ensure the smooth implementation of the countermeasures and suggestions,the author puts forward some specific measures such as human resources guarantee,cost control and information technology guarantee.Based on the above research,the following conclusions are drawn:(1)Limited by the size of the company,the coverage of distribution outlets is insufficient,the personnel management is not detailed and comprehensive,the company’s specialization is low,and the function of the information system is not perfect,which are the root causes of its high cost and low efficiency;(2)By updating and improving the warehouse management system,improving the professionalization of distribution and actively introducing a variety of distribution modes to optimize the distribution mode,it can effectively reduce operating costs and improve customer satisfaction.Through the improvement suggestions and measures proposed in this paper,we can expand the logistics distribution service mode and standardized service mode of H Company’s instant sports lottery and improve the management mechanism of logistics distribution link,which has an obvious role in improving the satisfaction of H company’s instant sports lottery distribution,reducing costs and improving efficiency.