The Study On The New Distribution Channel Model Of Jilin Instant Lottery

The China Sports Instant Lottery started at2008.In the first seven years of sale,the distribution channel are rely on the channels of the china sportslottery,since2012,the developing trend becomes unsatisfactory, the avenue netcontribute less year by year, leading to the whole sale going down.But comparing with the total situation, Jilin keeps a growing trend for threeyears.It’s all about Jilin put more effort on digging marketing channel. Now the maindistribution channel model including lottery net, out-door channel and marketingchannel.But the current channel appears some problems. The marketing channelshould meet the various kinds of people.,like self service terminal,getting prizes bythe cell phone.Marketing theories are applied in this article.The article is based on the relevanttheory.Taking the practical management way of Jilin Instant Lottery as theexample,first it provides the disadvantages of the current modal of sale distributionmodal.At the same time,it proves us with the proof that this kind of modal need tobe changed if w want a consist growing.The article consists of seven major parts.First of all, It provides the studyingbackground of the article.In the second chapter, the relevant theoretical foundationhas been expatiated.In the third chapter, analysis of the current sale distributionchannels of Jilin instant lottery. The fourth chapter shows us the completely newdistribution channel model of the sale, it includes the club of instantlottery,retailers,mobile prizing, self-service lottery machine and sports lotteryretailers.The fifth chapter focus on the specific way of how to make it come true.Thesixth part is how we manage the new distribution modal.The last part is theconclusion of this article and the expectation.