Research Of The Bottled Water Market Competition In Time-spatial Perspective

Since the mid-90s of the 20th century, the bottled water industry has been rapidly developed in China. It becomes the emerging industry after the development of the river water, well water and tap water. As so many competitors enter the Chinese water market, the competition becomes more and more fierce, all the manufacturers engage in a fierce competition. However, those are just competitions in advertising and low-cost strategy; even the industry leaders do not have unique strategy to defeat their enemies. There are many problems about the bottled water market competition, but the research of it can not fundamentally solve these problems. So, a new concept is expected to be proposed to facilitate the sound development of the markets.Time-space-based competition tries to coordinate time and space of the system to improve the efficiency between the nodes, optimize the length of channel, and respond to customers' needs flexibly. On the other hand, international enterprises usually enhance the competitive ability by increasing the value of the entire industry chain and reducing the cost of the entire chain. Therefore, considering the time-space-based competition in the value system means so much for Fast Moving Consumer Goods such as bottled water to reduce the non-value added time and space, and seek various kinds of methods of structure organization and resource allocation for the enterprises.The research subject of the paper is bottled water. The paper introduced the features of the market competitive structure, analyzed the problems of the current market competitive strategy, and carded the development of research about the market competitive strategy and the time-space-based competition. Then it proposed a new theory about competition, which analyzed the time-space-based competition in the value system from the four aspects including supply of raw material, manufacturing, channel service and customer service. Finally, in order to verify the theory, the paper selected three main competitors of the bottled water market as the representatives, MASTER KONG, Wahaha, and NONGFU SPRING. One the whole, this paper aims at providing a practicable theory for the China bottled water market to improve its competitiveness, as well as forming a fixed relationship between the economic time and space.