The Study On Influencing Factors Of Guangzhou Tourism Competitiveness

With the developing of tourism economics, tourism destination competitiveness becomes a hot issue of tourism study. The appraisal system of tourism destination competitiveness is even a more complex question. The core issue of the appraisal system is the influence factors of tourism destination competitiveness. In the issue,there is learning from both qualitative and quantitative method;but the study is not ripe and not in deep.Firstly:Through Literature wrap-up,interviewing experts, Author determined five categories that influence tourism competitiveness. Namely Resource type of factors (natural tourism resources,Modern city tourist resources,monuments and buildings tourism resources,folk tourism resources,social and cultural tourism resources,shopping and diet tourism resources),Support type of factors(Tourism infrastructure,Tour facilities,The oasis travel facilities,the relevant facilities and support tourism industry,social and cultural environments,tourist information and research),management type of factors (Tourist destination policy, planning and development,tourism marketing,tourism human resources,Destination tourists management. Overall service quality,Destination management organizations),location type of factors (Location,Destination traffic network development levels),Innovative types of factors(Tourism market innovation,The model innovation,Product innovation)。Secondly: Design the questionnaires and choose the tourism business, the scientific research units, the government and industry associations and part of the tourists to survey. Asked the interviews to mark every factors towards Guangzhou.Thirdly:Analysis the interviewers'job and education's impacts on tourism competitiveness; application the paired-T test to analysis the mean differences of importance and performance factors of Guangzhou tourism competitiveness.Finally:Apply the importance-performance analysis to Guangzhou tourism competitiveness; draw the conclusion that Guangzhou should pay more attention to developing folk tourism resources,improve the social and culture environment,innovate tourism products and model of tourism to improve Guangzhou's tourism competitiveness.