The Effect Of The Attribute Of Grassland Tourism Destination On Tourist Satisfaction:An Empirical Analysis

Now, with the accelerated pace of life, travel has become a way of releasing the life and work pressure. In order to meet the consumer demand for tourism, the tourism industry.become more and more, such as rural tourism, leisure tourism, sports tourism, and eco-tourism, many of them are the homogeneity of tourism projects, then tourism market has become a buyer’s market. How to increase the amount of tourists and improve the satisfaction of tourists have become a common concern of the industry.Improving tourist satisfaction is important for the tourism destination management department, if the management departments want to effectively raise the tourist satisfaction, they must first clarify the complex of destination attributes, and understand the impact of the destination attributes performance on tourist satisfaction, so the limited resources can reasonably be used in the improvement of the destination attribute performance. And the current research on the relationship between the t6urism destination attribute performance and satisfaction of tourists are based multi linear symmetry, through such analysis, we can identify the destination attributes performance impact on tourist satisfaction, as long as they strive to improve these properties, it can corresponding improving tourist satisfaction, but the symmetric nonlinear relationship of the attribute performance and satisfaction is popular, the traditional linear symmetric relation of attribute performance and tourists satisfaction also faces challenges.Therefore, this study takes the Inner Mongolia grassland as the research object, and then extracts the main dimensions of the grassland tourism destination attribute. On this basis, the paper studies the influence of grassland tourism destination attribute performance on the overall satisfaction of tourists. The study finds that:(1) the impact of the grassland tourism destination attribute performance on tourist satisfaction is not a simple linear symmetry. The relationship of tourism management, tourism shopping, and tourism traffic attribute performance and tourists’satisfaction are asymmetrical; (2) customer satisfaction three factors correspond to each attribute in the grassland tourism destination, tourism shopping is the basic factor, tourism management and tourism traffic are excited factors, tourism attraction is the performance factors; (3) in the optimization of the destination performance, it should be clear that the category of attributes and attribute performance, the first priority should be to improve the tourism traffic, the second is to improve the tourism management. It is hoped that this research can provide some references for the research and practice of the tourism destination management.