Study Of Urban Tourism Destination Competitiveness Based On Tourist Evaluation

With the increasing of the economic globalization, the tourism destinations have become more and more competitive. Related research has also become one of the hottest research points both in domestic and international tourism industry. As major carriers of most tourism activities, tourism destination is a Key link of tourism system.With the rapid development of urban tourism in China, the competition among urban tourism destination has become much more intense. The twelfth national five-year plan put forward that the tourism industry should be actively developed, as long as build industrial structure which focus on service economy in mega-cities. It became an important issue in the development of city tourist economic to enhance the city's competitiveness as a tourist destination. This thesis chooses Beijing, the political, economic and cultural center of China, as study subject in the research of urban tourism destination. This will be a modal and guidance in the process of the enhancing of competitiveness of tourism destinations of other cities in China.According to the idea, "ask questions-Theory-Empirical Research-Analysis of findings", this article takes Beijing as the research object and the evaluation of tourists as entry point of research. Compare the importance of competitiveness affecting factors during tourism decision-making and the evaluation of competitiveness affecting factors after the travel. First of all, construct the index system through the review of literature in and aboard and the interview with tourists and related professionals. Then, collect and analyze the data of questionnaire and do the Importance-Performance Analysis. Then propose the countermeasures and suggestions of enhancing the urban tourism destination competitiveness, according to the features and situation of Beijing's tourism destination competitiveness given by the empirical analysis. And finally give the conclusions and prospect of the research. The main results are as follows:1. Based on the literature review, this paper chooses the aspect of tourist evaluation, which has relative little attention, as entry point to construct the index and assumption. And make the confirmatory evaluation through empirical research. The choice of perspective in the study is of some innovative. 2. This is conducive to tourim destinations to pay more attention to tourism demand, so that superior resources could be used to enhance the attraction in tourism market, during the process of promoting the competitiveness.3. The empirical study found that the evaluation of urban tourism destination competitiveness affecting factors when making tourism decisions and the evaluation of the same factors after the travel were significantly different. According to the differences of evaluation, urban tourism destination, Beijing, can take different measures upon different elements, to strengthen the competitive advantage.