Bank Of Communications NX Business Marketing Strategy Research Branches

In recent years, along with the national "the great development of the west" policy implementation, ningxia, the rapid economic development, is the best opportunity in historical development. Ningxia is in the industrialization, the urbanization development period, double accelerated the rise of strategic new industry, "HuangHeJin shore" construction, urban and rural development, infrastructure and industrial upgrade, social construction investment demand huge, private investment and social investment will further active.The article USES marketing and management related theory, knowledge and ideas, combining the present situation of branch of bank of communications NX, business development strengths, the weaknesses, the opportunities and threats facing are analyzed. Branches of bank of communications NX put forward the business of the company, so as to achieve the marketing strategy to help the local branch in bocom NX market competition taking the initiative, rob share, generalizing bocom company business products, improve product crossover sales efforts, expand customer, increase customer loyalty and contribution, the purpose of strengthening competitiveness. This paper first introduces the basic traffic bank NX, marketing branches of the current situation and existing problems of the paper analysis, clear goal; Secondly, the bank to external and internal marketing environment is analysed and its basic marketing strategy; In addition, in order to ensure the smooth implementation of the marketing strategy, and puts forward the relevant security measures to ensure that the implementation of the strategy can exemptions.This paper analysis combined with the author work across amounts of actual condition, marketing strategy formulation detailed the feasible and strategy implementation organizational safeguard specific practical. To study the theory knowledge true is used in practice of guiding principles and writing ideas, make this paper researches on the traffic bank NX with the marketing work branches of practical significance.